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Apr 21

the role of the public information officer fema

Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. (Unit 1), Describe the role and functions of the PIO. B. describes a writing technique applied to social media content. Television is the main source of news for Americans. If you need to build an email list, consider including a place for people to sign up on your Web site. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 D. has become ever more complex as the challenge of delivering messages has evolved. Contact commercial vendors to identify contacts and the process for news releases. Doug Miser. What is the Role of a Public Information Officer (PIO)? A Federal structure designed for large-scale, multijurisdictional incidents B. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Click on a program for additional information. Proactivity occurs during A. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. If you do not want something recorded by the media, cover it up or shield it with a vehicle. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. * The social media links provided are for reference only. The most popular social networking sites have groups, which offer chat boards for members. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Effective public communication involves collecting, verifying, and disseminating information to your target audiences. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Describe how to develop and execute a public awareness campaign. The AP Stylebook is used by most of the news media. A. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Establishing relationships with news media representatives by being accessible and prepared. what is role of public information officer in fema? Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. One of the advantages of the Incident Command System (ICS) is: A. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Evaluate the effectiveness of your campaign. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Social media have changed how quickly information about a disaster is available. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 1. How or what can your community learn from these events? The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. This course can provide a basic understanding of the PIO function for those new to the position. Last name. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Switchboard: (301) 447-1000 (Unit 2), Describe the types of written products used in public information activities. Public Information and Warning . Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Determining hazard impact is a crucial component in emergency planning. 1955 0 obj <>stream After taking this course you may want to take other courses to help you continue your professional development. The PIOs primary responsibility to organizational leadership as an advisor is to: A. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Be accessible and return calls and emails promptly. What is the community sentiment toward your organization or the issue? Functions of the Public Information Officer - emilms.fema.gov Spelling- and grammar-checking tools (printed and computer software). A directory of your organizations Internet presence. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. 1. Speculation C. Summarizing D. Bridging, 12. You should set a realistic deadline and interim benchmarks, as needed. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Example: Press Release Using Inverted Pyramid Format. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. 'Ss S>*2MbX^f Better yet is the number of people who call and request preparedness kits! It will keep you focused and is the foundation for evaluating your campaigns success. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Provide public information, emergency public information, and community education to your internal and external target audiences. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Once you have identified your goal, write it down! Contact local, tribal, territorial, and State press associations to obtain media lists. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! C. request additional assistance through the National Public Information Support Network. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. C. will transfer to a planning position if no media covers an incident. Emergency Management Institute PDF Public Information Officer - FEMA Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Expert Help. . The Incident Commander B. If you use an acronym, make sure your audience understands it. FEMA IS-29: Public Information Officer Awareness Answers They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. News releases should provide accurate, factual information that is attributed to its source. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Final Exam for: IS-29.a: Public Information Officer. The word zombie comes from Haitian and New Orleans voodoo origins. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Tools to enhance the flow of public information are housed. Identify how messages should be conveyed. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. FEMA IS-29: Public Information Officer Awareness Course Summary At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Avoid getting involved in these media disputes. List the skills needed to be an effective PIO. %%EOF They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Its not complicated; its very easy for them, which makes for better reporting. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). A micro-blog is a type of blog where the message is shorter. (Passive). The Public Information Officer may also perform a key public information-monitoring role. Identify contacts and sources that are relevant to your organization. You can find the complete list of courses in the Spanish language course list. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Is the conduit for information to internal and external stakeholders. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Access to you and the newsmakers or persons in charge. Evaluation is crucial for judging the effectiveness of a public awareness campaign. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. A social networking site is a great tool for: Now you know about the many tools available to get your message out. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Providing information and access to newsmakers. Disclosing information to the public in ways that are easy to find and use. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. They have access to the officials. 140-character stand-alone micro-blog statements. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. A campaign on hurricane awareness wont get much play in December. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. News releases should adhere to the Associated Press (AP) Stylebook. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Campaign topics can range from recruiting volunteers to fire safety. Many Web sites include a blog as part of the site. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. B. report to the Finance/Admin Section Chief when arriving at an incident. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. IS-29.A: Public Information Officer Awareness - FEMA Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Describe the role and function of the PIO. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. IS-0029.a Public Information Officer Awareness 20. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). .. endstream endobj startxref As exemplified in the Pew Research study, people are getting information from sources other than traditional media. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Please review the IS FAQ's for more information. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The news media and local government ask the community to send videos and photos via social media, email, and text messages. A defining characteristic of wiki technology is the ease with which pages can be created and updated. The media will want to get as close as possible to get pictures/audio/interviews. %%EOF This training focuses on both parts of the equation. Serves in an ICS role 2. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. To read this blog, go to:http://emergency.cdc.gov/. Having clear goals is the foundation for your campaign. Time will also impact the shelf-life of your campaign. As with ICS, the JIS is as simple or complex as the needs of the situation. Timely updates and corrections to information in evolving incidents. A media pool: Note: Media pools can cause disagreements among the media.

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the role of the public information officer fema