northeastern university marketing and communications

People. Digital Marketing. Emphasizes analysis of customer needs and company and competitor capabilities. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. . Offers advanced training in video production techniques, emphasizing remote location shooting. (4 Hours). Introduction to Marketing in a Global Context. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Communication and Inclusion. COMM2350. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Combines theory and practice in argument through individual presentations and team debates. Dating apps are more specific and numerous than ever. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. (4 Hours). Develops skill in marketing decision making, critical analysis, and communication. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Swipe on Tinder or make the first move on Bumble. Rhetorical Approaches to Public Memory. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. (4 Hours). Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Offers an overview of the concepts, methods, tools, and ethics of communication research. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Personalize your path. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. . Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Rhetoric and Propaganda. (4 Hours). Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. MKTG6216. Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Covers a proven selling process and presents compelling solutions to customers. Does not count as credit for business majors. Will we ever stop swiping? Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Introduces the process of planning, preparing, producing, and evaluating studio productions. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Further information about the Independent Studies Program can be obtained from concentration coordinators. Digital Editing for TV. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. (3 Hours). Explores business-to-business and business-to-customer strategies. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Legal Argumentation, Advocacy, and Citizenship. Communication Law. (4 Hours). Risk Communication. Examines business issues associated with the entertainment industry. Full-Time. (3 Hours). Marketing & Communications Resources. (4 Hours). They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. (4 Hours). Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Includes professional accounting students. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. e.aboelela@northeastern.edu. MKTG6320. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. MKTG4220. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. May be repeated without limit. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Studies the importance of customer insights to business success. MKTG6224. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. myNortheastern Opens New Window, Privacy Policy Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Consultation Skills. Communications Specialist. Consumer Behavior. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. (4 Hours). Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Communication, Technology, and Society. Encourages students to share and translate their findings for relevant academic and professional communities. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. Organized around a collection of selected readings and real-world games and discussions. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Sex and Interpersonal Communication. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Taught in London. MKTG6285. It. MKTG6200. (3 Hours). Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. May be repeated once. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. 617.373.2027 [email protected] Julie Newmeyer. (4 Hours). Elements of Debate. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. May be repeated without limit. Undergraduate Research Practicum in Marketing. MKTG4504. Diversity & Inclusion. Exercises skills of project management, teamwork, and client relationship management. (4 Hours). Gaining Customer Insight. Full-Time. Focuses on the fundamental role that communication plays in family life. Gaining Insights from Consumer Data. Family relationships are some of the most important and influential relationships in which people are involved. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Seminar in Communications. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. (1-4 Hours), COMM4994. TTY 617.373.3768 Special Topics in Marketing. (4 Hours). Great Speakers and Speeches. COMM3500. (4 Hours). Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Producing for the Entertainment Industry. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Emphasizes families of color, families with LGBTQ members, and solo parent families. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. A term project is used to enable students to apply their learning about the fundamentals of marketing. Marketing Analytics. (4 Hours). COMM3330. | Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Northeastern has a comprehensive benefits package for . Dean's Research Fellows. Creating and Sustaining Customer Markets. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Northeastern University Crisis Communication and Image Management. New York Times All The Latest Throughout Northeastern. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Consumer Behavior. Also studies the impact of mass communication on the outcome of elections. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Office of the Dean. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. (4 Hours), COMM6501. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. (4 Hours). (4 Hours). Enabling Technologies for Consumer Engagement. COMM3320. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed.

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